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Overview

Cardlytics Ads Manager is a robust ad campaign management and reporting platform designed specifically for advertisers seeking to engage Cardlytics’ unique, bank-integrated audience. The platform empowers advertisers to launch, monitor, and optimize digital advertising campaigns with advanced targeting, precise measurement, and actionable reporting—all within a brand-safe, fraud-free environment.

Advertisers using Ads Manager benefit from:

• Comprehensive Reporting: Access to a wide range of reporting dimensions and metrics to track campaign performance and measure success against key performance indicators (KPIs).
• Advanced Targeting: Leverage Cardlytics’ proprietary Purchase Intelligence to target real people based on actual purchase behavior, helping brands reach new customers, reactivate lapsed buyers, and increase loyalty among existing customers.
• Automated Campaign Management: Streamlined campaign creation, management, and optimization, reducing operational overhead and enabling scalable performance.
• Brand Safety and Fraud Prevention: All ads are delivered within secure banking digital channels, ensuring every impression reaches a verified, adult user in a trusted environment.
• Pay-for-Performance Model: Advertisers only pay for actual sales generated, with no hidden fees or production costs. Cardlytics manages everything from ad copy to customer rewards.

How It Works

Cardlytics Ads Manager provides advertisers with intuitive tools to manage campaigns and analyze results in real time. The platform’s reporting suite is highly customizable, allowing users to filter and segment data to gain insights tailored to their business objectives.

Key Features of the Reporting Suite:

• Customizable Dashboards: Users can create dashboards with relevant metrics and KPIs, enabling quick assessment of campaign health and performance trends.
• Real-Time Performance Tracking: Monitor campaign results as they happen, with up-to-date metrics on impressions, clicks, activations, and conversions.
• Drill-Down Capabilities: Investigate performance at granular levels, including by campaign, ad group, creative, or audience segment.
• Scheduled Email Reports: Automatically receive campaign and ad group level reports via email, allowing for regular performance reviews without manual intervention.
• Ad-Hoc Reporting: Generate on-demand reports with flexible filters and export options for deeper analysis and sharing with stakeholders.

Reporting Components of Ads Manager:

• Campaign and Ad Group Level Scheduled Email Reports:
  • Automatically scheduled reports deliver key metrics directly to your inbox at regular intervals.
  • Reports can be customized to include only the data most relevant to your objectives.
• Campaign and Ad Group Level Performance Metric View and Ad-Hoc Reports:
  • Interactive dashboards provide a live view of performance metrics such as reach, engagement, and ROI.
  • Ad-hoc reporting tools allow users to build custom reports with a range of filters (e.g., date range, geography, audience segment) for tailored insights.

Additional Capabilities:

• Advanced Analytics: Utilize Cardlytics’ purchase data to measure the incremental sales impact of campaigns, both online and in-store, through randomized control trials and verified incrementality.
• Optimization Tools: Access recommendations and alerts to help refine targeting, creative, and budget allocation for improved campaign outcomes.
• Integration Support: Seamlessly connect with other marketing tools and platforms for a unified view of your advertising efforts.