How It Works

Abstract

This guide outlines what Cardlytics expects from its advertiser partners, how we leverage your data, and the benefits you can expect from our collaboration.

The Core Data Exchange

The integration is built on a foundation of four key APIs that facilitate a continuous, bidirectional flow of information. The Advertiser Partner initiates the process by sending foundation merchant data, and Cardlytics responds with performance and redemption data as the campaigns unfold.

Data Deep Dive: What's Exchanged?

Each API serves a distinct purpose, carrying specific data payloads that are essential for the partnership's success. Here's a closer look at the information flowing between the Advertiser Partner and Cardlytics.

What You Provide

To power your advertising campaigns, we require two key types of data:

1. Merchant Data: Provide comprehensive information about your merchants, including their brands and store locations.
2. Offer Data: Supply detailed information for each merchant offer, along with necessary display assets such as logos and images.

How Cardlytics Uses Your Data

We utilize your merchant and offer data to manage and execute highly effective advertising campaigns on your behalf:

• Campaign Management and Optimization: We launch and continuously optimize 30-45 day campaigns for each merchant and offer. These campaigns feature activatable ads designed to engage users.
• Targeted Ad Delivery: We rank, optimize, and deliver these ads to geo-targeted users across our extensive network, aiming to maximize key performance indicators like activations and redemptions.
• Redemption Qualification: Your merchant data helps us accurately determine when a user qualifies for an offer redemption.
• User Rewards and Insights: We reward users who engage with, activate, and redeem your offers. Concurrently, we collect valuable insights based on user interactions to provide you with a clear understanding of your campaign performance.

What You Receive

Partnering with Cardlytics provides you with critical data and insights to understand your campaign's success:

1. Redemption Feedback: You'll receive prompt transaction data, essential for verification, reconciliation, and sharing with your merchants.
2. Aggregate Metrics & Insights: Access timely and comprehensive reporting on crucial metrics such as impressions, activations, redemptions, and spend for all your offers and merchants.

Visualizing Example Key Key Performance Indicators

Aggregate Reporting provides a wealth of data that reveals the effectiveness of the campaigns. Visualizing this data helps in understanding trends and making informed decisions for future marketing efforts.

Understanding Our Ecosystem

A seamless, data-driven partnership that powers our modern card-linked offers, from initial setup to performance analysis.

The Partnership Lifecycle

The integration follows a logical sequence, ensuring a smooth and efficient process from setup to ongoing analysis. This structured lifecycle maximizes value for both the advertiser and their customers.