Key Terms

• Offer Ingestion: The process of transferring offer-related data from an Advertiser Partner to Cardlytics Ad Platform.
• Redemption Feed: A data stream provided by Cardlytics to Advertiser Partners containing information about transaction redemptions related to their offers.
• Aggregate Reporting API: An interface that allows Advertiser Partners to request and receive summarized performance data for their merchants and offers.
• Merchant ID: A unique identifier assigned to a merchant by the Advertiser Partner.
• Offer ID: A unique identifier assigned to an offer by the Advertiser Partner.
• Reach: Number of users exposed to an ad.
• Impressions: Total number of serves of an offer to all users.
• Activations: Number of users who activated an offer.
• Purchases: Number of purchases made by users who activated an offer (post-engagement).
• Revenue: Revenue from purchases by users who activated an offer (post-engagement).