Key Terms

• Offer Ingestion: The process of transferring offer-related data from an Advertiser Partner to Cardlytics Ad Platform.
• Redemption Feed: A data stream provided by Cardlytics to Advertiser Partners containing information about transaction redemptions related to their offers.
• Aggregate Reporting API: An interface that allows Advertiser Partners to request and receive summarized performance data for their merchants and offers.
• Merchant ID: A unique identifier assigned to a merchant by the Advertiser Partner.
• Offer ID: A unique identifier assigned to an offer by the Advertiser Partner.