Architecture

Below is a comprehensive technical diagram of the CDLX Demand Partner integration architecture. The diagram visualizes:

Key Components:

1. Four Integration Buckets - Merchant Ingestion API, Offer Ingestion API, Redemption Feed, and Aggregate Reporting API
2. Two Integration Methods - SFTP for batch processing and REST API for real-time updates
3. Data Flow - Bidirectional communication between demand partners and the CDLX platform
4. Processing Pipeline - From data ingestion to campaign activation to transaction matching