FAQs

Ads Manager Access

How do I access my account?	New advertisers will be provided login credentials to Ad Manager by request of their Cardlytics client success manager. Existing advertisers can use their existing Ad Manager account login.
What do I do if I can’t access Ads Manager for some reason?	Please contact your Cardlytics account team.
What happens if I find a bug, have general difficulties with the tool, or have recommended changes?	Please contact your Cardlytics account team.
Do I have to use this platform to manage campaigns?	No. You can work and provide direction through your Cardlytics account team.
Can multiple accounts tied to one login?	Yes. Please contact your Cardlytics account team to help you set that up if needed.

Campaign Reporting

How do I access reporting?	New advertisers and account managers are provided with login credentials to Ads Manager. Existing advertisers can use their existing Ads Manager login credentials.
How frequently is the reporting data refreshed?	Spend data will be updated hourly after an initial 4-hour delay. Performance data will be updated hourly after an initial 4-day delay.
What is the difference between "Fixed" and "Dynamic"?	There is a column in reporting that shows campaign type of "Fixed" or "Dynamic." These refer to various pricing types. "Fixed" refers to our normal offering such as cost-per-serve, cost-per-transaction, or cost-per-redemption. "Dynamic" refers to [deprecated] dynamic marketplace cost-per-engagement offering.

How do I access reporting?

New advertisers and account managers are provided with login credentials to Ads Manager.

Existing advertisers can use their existing Ads Manager login credentials.

How frequently is the reporting data refreshed?

Spend data will be updated hourly after an initial 4-hour delay.

Performance data will be updated hourly after an initial 4-day delay.

What is the difference between "Fixed" and "Dynamic"?

There is a column in reporting that shows campaign type of "Fixed" or "Dynamic."

These refer to various pricing types. "Fixed" refers to our normal offering such as cost-per-serve, cost-per-transaction, or cost-per-redemption. "Dynamic" refers to [deprecated] dynamic marketplace cost-per-engagement offering.

Campaign Measurement

Topic	Explanation
How do advertisers measure performance of Ads Manager campaigns?	In the Ads Manager reporting dashboard, you'll find metrics such as budget spend, engagements, attributed sales, revenue and ROAS. Using these metrics, advertisers can see the monitor campaign performance.
Is there visibility into iROAS within Ads Manager ?	We are planning to incorporate our iROAS testing framework into Ads Manager. For now, reach out to your Cardlytics client success manager for assistance.
Does Cardlytics integrate into Media Mix Models (MMMs) or data lakes?	Yes, we partner with many of the leading MMMs and have processes in place to ensure the right data is passed for their models. Reach out to your Cardlytics client success manager for assistance.

Topic

Explanation

How do advertisers measure performance of Ads Manager campaigns?

In the Ads Manager reporting dashboard, you'll find metrics such as budget spend, engagements, attributed sales, revenue and ROAS.

Using these metrics, advertisers can see the monitor campaign performance.

Is there visibility into iROAS within Ads Manager ?

We are planning to incorporate our iROAS testing framework into Ads Manager. For now, reach out to your Cardlytics client success manager for assistance.

Does Cardlytics integrate into Media Mix Models (MMMs) or data lakes?

Yes, we partner with many of the leading MMMs and have processes in place to ensure the right data is passed for their models. Reach out to your Cardlytics client success manager for assistance.