Campaign Optimization

Topic	Explanation
How far into the campaign will I gain access to the optimization tool?	Advertisers will have immediate access to the optimization tool if their campaign type qualifies for mid-campaign changes.
How far into the campaign can I start making optimizations (regardless of tool access)?	Cardlytics recommends waiting 14 days to allow the system to gather data and optimize based on initial target ROAS and budgets.
How frequently do you recommend I make optimizations?	We do not have a recommendation at this point in time, but your Cardlytics client success manager can provide best practices.