Forecasting

Campaign Forecasting

Forecasted delivery results takes into account campaign target ROAS, budget and campaign flight dates to compute projected audience reach, revenue, purchases and ad spend. If an advertiser makes adjustments to any or all of the following three inputs, the forecast view will adjust to reflect the changes:

1. Campaign end date flight dates
2. Campaign target ROAS
3. Budget

Note

The blue budget consumption progress bar and text underneath the Budget input field shows how much budget has been consumed at the time of viewing.

There is also a maximum available budget, which denotes how much budget with the current tROAS target and flight dates the campaign can spend.