Optimization

Campaign Optimization UI

This is only available for the certain campaign types and can be accessed via the Performance Grid. If you're curious about getting access to the optimization UI, reach out to your Cardlytics contact.

Optimization capabilities include:

Limit Campaign: Limiting a campaign prevents any new impressions/serves going through to customers who have not already been served the ad. Customers who have seen an ad will still be able to both activate and redeem. Once a campaign is limited, the action cannot be undone.
Changing Campaign target ROAS: This is ROAS performance goal. Note that altering this goal will affect your potential campaign scale.
Changing Budget: This is the budget for a campaign. An advertiser can increase budget, but availability of scale is not guaranteed. An advertiser can’t reduce the budget below their current consumption (plus a buffer to account outstanding spend that will trickle in). Note that budget can not be increased above the overall IO budget amount. To extend budgets beyond IO amount, reach out to your Cardlytics contact.
Extend End Dates: End dates can be extended to increase a campaign flight period. An advertiser can not reduce campaign duration.

Budget

Budget Pacing: The blue bar shows spend to date. Note that the spend shown here may differ from the spend seen in the Reporting tool due to different processing times.
Forecasted Delivery Results: This shows how optimization changes to budget or ROAS may impact Reach, Revenue, Purchases, and Ad Spend for a campaign.
Apply Changes: Changes will not occur unless submitted.

Optimization FAQs

Topic	Explanation
What campaign components can not be optimized?	Targeting Ad Group level ROAS Reward amounts Creative content
Can I increase or decrease reach while a campaign is in flight?	Yes, you can leverage the mid-campaign optimization tools to change mid-flight. Specifically, by decreasing target ROAS and/or increasing budget, the campaign should reach higher scale. In turn, by increasing target ROAS and/or decreasing budget, the campaign should reduce scale.

Topic

Explanation

What campaign components can not be optimized?

Targeting
Ad Group level ROAS
Reward amounts
Creative content

Can I increase or decrease reach while a campaign is in flight?

Yes, you can leverage the mid-campaign optimization tools to change mid-flight. Specifically, by decreasing target ROAS and/or increasing budget, the campaign should reach higher scale.

In turn, by increasing target ROAS and/or decreasing budget, the campaign should reduce scale.