Customer engagement and program performance report

Cardlytics provides you with key metrics for tracking customer engagement and program performance. For example, you can check totals for the number of offers served, activated and redeemed. Reporting types and engagement summaries are also described in this document.

Key Metrics

Metric	Definition
Customers Logging In	Number of customers logging into digital banking if login beacon exists; number of customers logging into a page with Cardlytics content if no login beacon exists
Customers Served	Number of customers served at least one offer (first display of offer)
Total Offers Served	Number of offers served to all customers (first display of offer)
Total Offer Impressions	Number of times offers were displayed to a customer
Customers Activating	Number of customers activating at least one offer
Total Offers Activated	Number of offers activated by all customers
Customers Redeeming	Number of customers redeeming at least one offer
Total Offers Redeemed	Number of offers redeemed by all customers
Total Reward Spend	Cumulative customer spend on all redeeming transactions
Total Statement Credit	Cumulative rewards earned by all customers
Avg Offers Served Per Customer Served	Number offers served over number of customers served an offer
% Customers Logging In Served	Share of customers served an offer as a percent of customers logging in
% Customers Served Activated	Share of customers who activated an offer as a percent of customers served an offer
% Offers Activated of Offers Served	Share of offers activated as a percent of offers served
% Customers Activated Redeemed	Share of customers who redeemed an offer as a percent of customers who activated an offer
% Offers Redeemed of Offers Activated	Share of offers redeemed as a percent of offers activated
Avg Spend Redeeming Transaction	Total rewards spend over number of offers redeemed
Average Statement Credit Percentage
Average Statement Credit per Redemption	Total statement credit over number of offers redeemed

Reporting Types

Engagement Summary:
- Metrics aggregated at a weekly level for the last 3 months across all channels (e.g. OLB, Mobile, etc).
- Metrics aggregated at the lifetime of the program across all channels.
Engagement by Channel: Metrics aggregated at a weeklly level for the last 3 months for each channel.
Engagement by Channel-All Time: Metrics aggregated at the lifetime of the program for each channel.
Engagement by Account: Metrics aggregated at a weekly level for the alst 3 months for each account type (e.g. Credit, Direct Debit, Money Market, etc).
Engagement by Account-All Time: Metrics aggregated at the lifetime of the program for each account type.