Overview
Learn about the integration options available for financial institutions and for brands
Navigate to Integrations for Financial Institutions and Integrations for Brands to learn more about integration options that are available for publishers.
For Financial Institutions
Cardlytics offers two main integration options for financial institutions (FIs) to implement its user experience within digital platforms:
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Publisher-Built User Experience: FIs use the Cardlytics API to fully customize and host the experience within their own app or website, providing maximum control but requiring significant development effort and a longer implementation time (2–3 months).
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Cardlytics-Built User Experience: FIs integrate a pre-built, white-labeled solution using the Cardlytics SDK/Hosted, allowing for rapid deployment (2–4 weeks) with minimal development effort, but with less flexibility for customization.
The document compares these approaches in terms of integration method, level of control, time to market, maintenance, and technical requirements, and includes diagrams to help FIs choose the best option based on their needs and resources.
For Brands
Cardlytics offers brands two main ways to integrate its user experiences into their digital platforms:
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Publisher-Built User Experience: Brands use the Cardlytics API to create and host a fully customized experience within their own apps or websites. This option provides maximum control and flexibility but requires more development effort and is slower to implement (about 4 weeks), especially when rolling out new features.
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Cardlytics-Built User Experience: Brands can quickly embed a pre-built, white-labeled Cardlytics solution using an SDK or hosted integration. This method enables a fast launch (2–4 weeks) with minimal development work for new features, but offers less opportunity for customization.
The document includes comparison tables outlining each approach’s features, integration methods, control, speed to market, maintenance, and resource needs, guiding organizations to choose the integration strategy that best matches their technical and business requirements.
Updated 1 day ago