Welcome to Cardlytics Digital Ad Platform

Cardlytics is a digital advertising platform that partners with financial institutions to run their rewards programs that promote customer loyalty and deepen relationships. In turn, we have a secure view into approximately 1 in every 2 card-based transactions in the U.S., allowing us to see where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns.

Our Purchase Intelligence helps marketers identify opportunities, reach real people with relevant ads, and precisely measure campaign results.

How It Works

Here’s an example of a successful Cardlytics campaign in which a retailer boosts in-store sales:

Objective: A national retail chain wants to increase foot traffic and sales at its physical stores.

Strategy: Cardlytics partners with the retailer’s bank to access anonymized transaction data from their customers. The bank identifies customers who frequently shop at the retailer online but rarely visit their physical stores. Cardlytics targets these specific customers with personalized offers via online banking and mobile apps.

Execution: Customers receive targeted ads offering discounts or rewards for in-store purchases. The ads are displayed within the bank’s digital channels (e.g., mobile app, online banking). Offers are based on the customer’s past spending behavior and preferences.

Results: The campaign drives increased foot traffic to the retailer’s physical stores. Customers redeem the personalized offers, resulting in higher sales. The retailer gains valuable insights into customer behavior and can refine future campaigns.

Key Takeaway: Cardlytics’ platform leverages transaction data to create relevant, effective marketing campaigns that drive real-world results.

Campaign success

The success of any campaign depends on various factors, including targeting accuracy, offer relevance, and customer engagement. Cardlytics’ data-driven approach helps advertisers optimize their campaigns for maximum impact.

Customer privacy protection

Cardlytics takes customer privacy seriously and employs several measures to safeguard sensitive information. Here are some ways we protect privacy:

Anonymization: Cardlytics receives transaction data from banks, but it’s anonymized. We don’t know the identity of individual customers. Instead, we analyze aggregated patterns.

Secure Data Handling: Cardlytics follows industry best practices for data security. We use encryption, access controls, and other safeguards to prevent unauthorized access.

Consent: Customers must opt in to participate in the rewards programs. Our data is used only for relevant offers and insights.

Limited Scope: Cardlytics focuses on purchase behavior. We don’t track personal details like names, addresses, or social security numbers.

Transparency: Cardlytics provides clear information about data usage in our privacy policies. Privacy protection is crucial for maintaining trust with consumers. Cardlytics strives to balance personalized marketing with privacy safeguards.

Insights based on purchase behavior

Cardlytics offers valuable insights to advertisers based on purchase behavior data. Key insights include:

Consumer Spending Patterns:
Cardlytics analyzes transaction data to understand where and how consumers spend their money. Advertisers gain insights into popular categories (e.g., dining, travel, retail) and seasonal trends.

Audience Segmentation:
By grouping consumers with similar spending habits, Cardlytics helps advertisers create targeted campaigns. Segments can be based on demographics, interests, or purchase frequency.

Campaign Effectiveness:
Advertisers receive real-time feedback on campaign performance. Metrics include redemption rates, incremental sales, and return on ad spend (ROAS).

Competitive Insights:
Cardlytics’ data reveals which competitors consumers frequent.
Advertisers can adjust strategies based on market share and competitive trends.

Loyalty and Retention:
Advertisers can identify loyal customers and tailor offers to retain them. Insights help improve customer lifetime value.

Optimizing marketing efforts

Cardlytics’ data-driven approach empowers advertisers to make informed decisions and optimize their marketing efforts.