Overview

To provide customers with offers for cash back rewards on purchases, Cardlytics requires you as the Publisher to share customer transactions.

Transaction data, including customers, cards and accounts, is integral to the success of the Cardlytics system. Data feeds have two distinct uses:

• Historical or “look-back” data, which is loaded before Cardlytics Go Live.
• Daily data feeds used to support the ongoing operation of the Cardlytics system.

Note that both feeds refer only to current customers, cards, and open accounts.

Important

For a list of Required Transaction Attributes, refer to this section in the API Reference Transaction Notification.

Transaction Lookback

Cardlytics first needs a one-time export of a 24-month back book of transactions in order to facilitate targeting at program launch.