| Value | Description |
|---|---|
| AdImpression | An event which pertains to an Ad Impression, such as a viewable impression |
| AdInteraction | An event which pertains to an Ad Interaction, such as activating the Ad or tapping a call-to-action link |
| CustomerProfileAction | An action which takes place on a customer’s profile, such as tapping on a redemption record or viewing a reward summary |
| SessionAction | An event which pertains to a customer’s session, such as changing geolocation |
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