| Email | Activatable email |
| SMS | Text messaging channel |
| MMS | Multimedia text messaging channel |
| Transaction | Underneath or relative to a specific debit/credit transaction |
| Summary | A section which displays a summary of the customer’s rewards and/or offers |
| Dashboard | A section featuring the rewards program’s education, instructions, or other things for interfacing with the rewards program other than viewing offer details and rewards |
| Landing | Customer landing page for a website or web application |
| OnboardingPage | Rewards program onboarding page |
| LatestOffers | Latest Offers section |
| ExpiringSoon | Expiring Soon section |
| RewardSummaryListView | Reward Summary list view |
| FeaturedOffers | Featured Offers section |
| Rewards | A Rewards page that shows rewards you have been paid |
| WidgetAccountOverview | Account Overview area of the widget |
| WidgetDebit | Debit area of the widget |
| WidgetCredit | Credit area of the widget |
| Map | A map view such as MapQuest |
