Learn how to capture a customer's activity throughout a session
How It Works
To take advantage of customer events you can use this endpoint
POST /v2/events/clientEvent
to capture a customer's activity throughout a session.
A variety of event types are available which can be used to model specific interactions by the customer, such as interacting with an offer, denoting an impression from an Ad, or browsing their customer profile.
Important
Some event types also require a metadata object to be provided in order to accurately represent the behavior being modeled. It is up to you to ensure your application correctly captures the right metadata, depending on the event being sent.