Overview
Explore two different integration paths: SDK and API.
The Cardlytics platform provides Publishers with two primary yet different integration paths:
Each path has its own specific requirements, as described in this document. In each case, the goal is to provide Publishers with the best possible outcome during the integration process.
Typically, Publishers who need greater control of how their ads are displayed, i.e., which customers see your ads, for example, will take advantage of the API integration path.
Options
If you want the Cardlytics team to drive the integration process, you can choose to work with the SDK. That means, Cardlytics will help you specify how and where your ads are displayed and presented to your customers. The path may require less technical involvement for Publishers and accelerate the time for complete integration.
If, on the other hand, you require greater control of how your ads are displayed, you should choose the API integration path.
In either case, the Cardlytics team will provide you with a suite of APIs and developer tools that cover transaction ingestion, notifications, redemptions, servicing and marketing. Using these APIs and tools, you can build a complete rewards experience for your customers, with a suite of supporting products that enable program operations.
Updated 29 days ago