Additional Ad Ranking Types
Rankings by UI section
In the future, Cardlytics plans to provide support for ranking ads by shopping category. When supported, these
section-specific ad rankings will be returned as a Map titled "sections"
.
{
"all": ["adId-123", "adId-456"],
"sections": {
"Landing": {
"all": ["adId-234"]
},
"Summary": {
"all": ["adId-789"]
}
}
}
In the example above, there are two Section rankings titled "Landing"
and "Summary"
, so the "sections"
Map is populated with these two keys.
Each of these "sections"
Map entries will include, at minimum, a catch-all "all"
property containing adIds that are deemed to be relevant to their respective section.
The semantics here are similar to that of the top-level Ad Rankings response, which also contains at minimum an "all"
property.
Rankings by Ad category
Support for ranking ads by shopping category works like this:
For example, a customer was targeted for ads ranked within a newly-supported Grocery category with a ranking
ID of "grocery"
. This is an attractive ad category is intended to be promoted in UI sections with maximum visibility to drive a lot of engagement. In this hypothetical case, the response would look something like this:
{
"all": ["adId-123", "adId-456", "adId-789"],
"categories": {
"grocery": ["adId-456"]
},
"sections": {
"Landing": {
"all": ["adId-234", "adId-456"],
"categories": {
"grocery": ["adId-456"]
}
},
"Summary": {
"all": ["adId-789"]
}
}
}
Note that the Grocery category in this example is also included in the top-level rankings object for convenience, so that it may be referenced anywhere regardless of UI placement.
Updated 29 days ago